JillFit https://jillfit.com Mindset + Body + Business with Jill Coleman Thu, 07 Mar 2024 23:51:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Sustaining A Group Coaching Offer with a Small Audience https://jillfit.com/2024/03/07/sustaining-a-group-coaching-offer-with-a-small-audience/ https://jillfit.com/2024/03/07/sustaining-a-group-coaching-offer-with-a-small-audience/#respond Thu, 07 Mar 2024 23:51:40 +0000 https://jillfit.com/?p=10977 Today, we’re diving into a crucial topic inspired by a question I got on Instagram: what if your smaller audience feels insufficient to sustain a group coaching offer?  It’s a valid concern, and I want to address it head-on. The Three C’s of Online Offers Before we delve into the nitty-gritty, let’s take a step...

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Today, we’re diving into a crucial topic inspired by a question I got on Instagram: what if your smaller audience feels insufficient to sustain a group coaching offer? 

It’s a valid concern, and I want to address it head-on.

The Three C’s of Online Offers

Before we delve into the nitty-gritty, let’s take a step back and consider the three C’s of online offers: Coaching, Cohort, and Course. Coaching is the one-on-one, high-ticket offer; Cohort is the group offer; and Course is the DIY, no-coaching-needed option.

Starting Small and Scaling

For those of you with a smaller audience, starting with one-on-one coaching might be the perfect launchpad. It’s a fantastic way to make decent money, especially when you’re working with just a handful of clients. Many success stories in FBA showcase individuals making six figures with a one-on-one coaching model. At JillFit, we initially followed this path, and it worked wonders for the first two years.

Transitioning to Group Offers

Now, let’s talk about the transition from one-on-one coaching to group offers. The hockey stick graph analogy comes into play – the gradual, steady growth is often followed by a sudden surge. If you’re contemplating this shift, you’re not alone.

Beta Testing and Coaching Pods

Here’s something for you to think about – if you really want to launch a group offer, consider beta testing first. It takes the pressure off, allowing you to fine-tune your approach based on valuable feedback. Another approach is creating a coaching pod – a small, intimate container that gives you a taste of group coaching without overwhelming numbers.

The Intimacy of Small Beginnings

Starting small is not a setback; it’s a strategic move. Remember, your first group doesn’t have to be a massive crowd. Embrace the intimacy of a smaller group, providing personalized attention and fostering a strong connection with your clients.

Understanding Your Audience and Setting Expectations

To assess if your audience can sustain a group offer, run a timely lead magnet – a free experience right before you pitch your group coaching. Understand your warm audience, predict conversion rates (usually 5-10% for warm leads), and set realistic expectations. Starting small is normal, and it’s a journey of growth.

Conclusion

Transitioning from one-on-one coaching to group offers is a journey that requires thoughtful planning. Don’t shy away from starting small, beta testing, and embracing the intimacy of coaching pods. Remember, success is a gradual process, and your community is here to support you every step of the way.

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Gradually, Gradually, Gradually, SUDDENLY: Navigating the Gradual Journey to Online Business Success https://jillfit.com/2024/03/07/gradually-gradually-gradually-suddenly-navigating-the-gradual-journey-to-online-business-success/ https://jillfit.com/2024/03/07/gradually-gradually-gradually-suddenly-navigating-the-gradual-journey-to-online-business-success/#respond Thu, 07 Mar 2024 23:43:40 +0000 https://jillfit.com/?p=10976 Today I wanted to delve into a crucial piece of wisdom my dad once shared about the concept of success, and how it happens “gradually, gradually, gradually, then suddenly.” The Hockey Stick Graph and Online Personal Branding Think of the journey to success like a hockey stick graph. There’s slow, steady, gradual growth that’s followed...

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Today I wanted to delve into a crucial piece of wisdom my dad once shared about the concept of success, and how it happens “gradually, gradually, gradually, then suddenly.”

The Hockey Stick Graph and Online Personal Branding

Think of the journey to success like a hockey stick graph. There’s slow, steady, gradual growth that’s followed by a sudden surge—a moment many dream of but few understand how to achieve. So… how does this relate to building your online personal brand? 

Scaling Signature Offers and Breaking Trust Barriers

One of the things I focus on with my more advanced clients is on scaling signature offers. Eventually, organic growth reaches its limit, so what then? That’s where paid traffic and ads can come in. The idea that paid traffic is somehow cheating or a shortcut is a myth. Instead, ads are tools to reach a broader audience while maintaining authenticity and value.

Stories of Triumph

In my years of online business coaching, I’ve had so many clients’ businesses reach incredibly heights. One client experienced her biggest launch, generating $100,000 in the first 24 hours. Another, a chiropractor, transitioned from a $42,000 annual income to making over $40,000 in just four days. But these triumphs didn’t happen overnight; they were the result of years of dedication, iterations, and commitment to the process.

Normalizing Small Wins, Consistency, and Enjoying the Journey

So let’s normalize the concept of small wins, consistency, and embracing the journey. We need to check our motivations and manage our expectations. Success is inevitable when you love what you do. Remove the timeline, pivot when needed, and enjoy the infinite game of business!

Conclusion

Bookmark this post for those moments of discouragement and always remember the mantra: “Gradually, gradually, gradually, suddenly.” Your journey may be challenging, but success is around the corner—you just have to keep going.

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Navigating the Shifting Tides of Online Coaching in 2024 https://jillfit.com/2024/02/15/navigating-the-shifting-tides-of-online-coaching-in-2024/ https://jillfit.com/2024/02/15/navigating-the-shifting-tides-of-online-coaching-in-2024/#respond Thu, 15 Feb 2024 20:24:40 +0000 https://jillfit.com/?p=10970 The online landscape is ever-evolving, that’s one thing we can always count on. But as I see it, there are three crucial changes you need to be ready for in 2024 as you build your online business. From decreased visibility on social media to the importance of personal connections and handling clients’ coaching baggage, let’s...

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The online landscape is ever-evolving, that’s one thing we can always count on. But as I see it, there are three crucial changes you need to be ready for in 2024 as you build your online business. From decreased visibility on social media to the importance of personal connections and handling clients’ coaching baggage, let’s explore these trends and how you can thrive in the shifting online coaching space.

Decreased Visibility on Social Media

Over the past few years, a consistent trend has emerged – a decrease in visibility on social media platforms. As social media algorithms change and the online coaching space becomes more saturated, the challenge lies in standing out amidst the crowd. If you’ve noticed a decline in engagement, it’s not a reflection of your abilities; rather, it’s a visibility issue.

To address this, the key is to become more niche. Instead of striving for more visibility, focus on being known for something specific. Niche down to attract the right audience, even if it means repeating your niche message consistently. Whether you’re the “protein expert” or the “glute guru,” being known for a specific area will help you cut through the noise and connect with the right clients.

Building Personal Connections

In the past, expertise alone could attract clients. However, with the abundance of information available, potential clients now seek a deeper connection. In 2024, clients want to work with coaches they know, like, and trust on a personal level.

For coaches scaling their businesses, maintaining a personal touch becomes challenging. Newcomers to your ecosystem might not know you as well as your long-term clients. To bridge this gap, focus on sharing more about yourself, your quirks, and your personal life. Clients are not just buying information; they’re investing in an experience. Create opportunities for personal connection, and consider nurturing potential clients through email lists to bring them up to speed on who you are.

Clients Carrying Coaching Baggage

As the coaching industry expands, clients are entering with more baggage – negative experiences from previous coaches or courses. To stand out, emphasize how your coaching services differ from the negative experiences they might have encountered.

In sales conversations, actively listen to their past experiences, understand their pain points, and pivot your messaging to address those concerns. Showcase your unique selling points, whether it’s personalized attention, capped spots, or a more tailored approach. It’s not just about attracting clients; it’s about delivering an exceptional experience that stands out in a crowded market.

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The online coaching space is evolving, and these three changes highlight the need for adaptability and a strategic approach. Embrace the challenges, refine your messaging, and continue honing your business skills. By staying ahead of the curve, you can navigate the shifting tides of online coaching in 2024 and build a thriving and impactful coaching business. Thanks for tuning in, and until next time, keep rocking the online coaching world!

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Gatekeeping is out + Why Now is the Non-negotiable Time to Start Your Online Business https://jillfit.com/2024/02/01/gatekeeping-is-out-why-now-is-the-non-negotiable-time-to-start-your-online-business/ https://jillfit.com/2024/02/01/gatekeeping-is-out-why-now-is-the-non-negotiable-time-to-start-your-online-business/#respond Thu, 01 Feb 2024 19:00:06 +0000 https://jillfit.com/?p=10952 Today, I want to dive into a topic that’s close to my heart – the evolution of the online business landscape and the dismantling of gatekeeping. Let’s rewind to my journey in 2010, where barriers were high, and access to mentorship seemed like an exclusive club. Fast forward to 2024, and the game has changed…...

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Today, I want to dive into a topic that’s close to my heart – the evolution of the online business landscape and the dismantling of gatekeeping. Let’s rewind to my journey in 2010, where barriers were high, and access to mentorship seemed like an exclusive club. Fast forward to 2024, and the game has changed…

The Shifting Tides of Accessibility

Back in 2010, breaking into the online business scene was daunting. My first website cost me a small fortune, and mentorship was a rare commodity. The “gatekeepers” seemed to hold the keys to success, making it difficult for newcomers like me. But here’s the good news – times have changed. The barriers to entry are now lower than ever, with the ability to start your own online business for a fraction of the cost. The elitism that once plagued the industry is fading away, and I don’t know about you, but I’m here for it.

Diversity in the Online Fitness Industry

There are three main pockets of the fitness industry: the bodybuilding competitors, the group fitness enthusiasts, and the strength and conditioning experts. Embracing all three aspects, I navigated my way through the challenges of connecting with influencers and industry leaders. Social media became my lifeline, particularly Twitter and eventually Instagram, as it provided a platform where I could genuinely connect and share my journey.

Breaking Down the Elitist Walls

One significant challenge I faced was the elitist mentality within the industry. Established figures often seemed unreachable or unwilling to engage with newcomers. The hierarchical structure was disheartening, with some influencers even suggesting using assistants to respond to messages. Determined to break the mold, I vowed never to adopt such practices when I became a recognized figure in the industry.

The Dawn of a New Era

With the advent of social media and increased accessibility, the elitist mindset is gradually fading. The opportunity for connection and mentorship is now at your fingertips. On Twitter, where I built a following organically by consistently sharing valuable content. Today, you can leverage various platforms to establish your presence and connect with mentors who can guide you through the intricacies of the industry.

Why Now is Non-Negotiable

As we venture into 2024, the urgency to start your online business has never been greater. The fitness industry is more saturated, sophisticated, and competitive than ever. To stand out, you need more than just passion – you need reps, time, and proficiency in crucial business skills like marketing, branding, messaging, sales, and content creation.

Invest in Yourself for Accelerated Success

There is no learning by osmosis. Investing in your business is not a luxury; it’s a necessity. Those who seek mentorship are equipped with a cheat code to accelerate their success. The barriers may be lower, but the competition is fiercer. Accessing a mentor’s strategy and playbook can make the difference between struggling and thriving in the online business realm.

The way I see it, gatekeeping is out, and the time for you to start your online business is now. Embrace the changing landscape, break down the barriers, and leverage the resources available to you. Whether you’re a fitness enthusiast, a seasoned pro, or someone just starting out, there’s a place for you in this dynamic industry! Let’s build a community that thrives on inclusivity, support, and a shared passion for fitness.

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The Bare Minimum You Need to Build an Online Business https://jillfit.com/2024/01/25/the-bare-minimum-you-need-to-build-an-online-business/ https://jillfit.com/2024/01/25/the-bare-minimum-you-need-to-build-an-online-business/#respond Thu, 25 Jan 2024 09:56:25 +0000 https://jillfit.com/?p=10950 Today, I want to share some insights on what I consider the bare minimum to build a successful online business—if you can’t do anything else in your business, you need to have these things. In a world filled with business coaches and endless information, it’s crucial to focus on the essentials. So, let’s dive in....

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Today, I want to share some insights on what I consider the bare minimum to build a successful online business—if you can’t do anything else in your business, you need to have these things. In a world filled with business coaches and endless information, it’s crucial to focus on the essentials. So, let’s dive in.

The Three I’s: Intrigue, Insight, and Investment Content

Firstly, let’s talk about the three I’s that shape the customer journey and sales cycle: Intrigue, Insight, and Investment Content.

Intrigue Content (Free Content)

-Social media is your starting point. Consistency beats frequency, so find a schedule that works for you.

-Aim for content that intrigues and adds value. Think of it like a first date – your audience is trying you on.

Insight Content (Hoop Jumping Content)

-Email newsletters become essential. This closed-container content requires an action for access.

-Consider an SMS list, free Facebook group, or even DM conversations. The key is providing value that requires commitment.

Investment Content (Your Offer)

-Your offer is the heart of your business. It could be one-on-one coaching, group coaching, or a course.

-Having something to sell is non-negotiable. It’s the culmination of moving from follower to lead to customer.

 

Essentials for Operations

Now, let’s address the operational side of your business.

Payment Platforms

-Utilize platforms like PayPal or Stripe. They’re accessible, user-friendly, and provide financial tracking.

-Consider obtaining a tax ID and starting as a sole proprietorship initially.

Service Delivery Platform

-Begin with low-tech methods like Excel or Google Docs for delivering services.

-As you grow, explore apps like Trainerize or True Coach for a more professional touch.

 

The Qualities Needed for Success

Being a successful business owner is more than just what you provide, it’s about who you become. I always say that running a business is innately personal development, because if you want to be in this for the long-haul, there are a few attributes you should strive to emulate.

Resourcefulness

-Entrepreneurship demands resourcefulness. Instead of asking if you have the money, ask how you can get it.

-Think creatively, launch new programs, and be proactive in finding solutions.

Tenacity

-Tenacity is your ability to persist through challenges. Love your business, stay committed, and weather the storms.

-Embrace uncertainty and understand that success often requires perseverance.

Resilience

-Be resilient when things go wrong. Challenges are inevitable, both logistically and emotionally.

-Surround yourself with a supportive community to navigate tough times and keep moving forward.

 

Building an online business doesn’t require complex strategies. Focus on the basics, adapt, and layer on additional elements as you grow. Stay resourceful, tenacious, and resilient – these intangibles will set you apart on your entrepreneurial journey. Remember, success is a journey, not a destination.

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Your Guide to Crafting an Irresistible Offer https://jillfit.com/2024/01/18/your-guide-to-crafting-an-irresistible-offer/ https://jillfit.com/2024/01/18/your-guide-to-crafting-an-irresistible-offer/#respond Thu, 18 Jan 2024 12:15:38 +0000 https://jillfit.com/?p=10938 Today marks the finale of our online business basics series, and I’m super excited to help you navigate the crucial terrain of creating your first irresistible offer. So, let’s dive in and turn your passion into profit! Understanding Your Customer Journey Your potential clients start as followers, engaging with your free content. They’re testing the...

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Today marks the finale of our online business basics series, and I’m super excited to help you navigate the crucial terrain of creating your first irresistible offer. So, let’s dive in and turn your passion into profit!

Understanding Your Customer Journey

Your potential clients start as followers, engaging with your free content. They’re testing the waters, consuming your social media posts or tuning in to your podcast. Your job? Move them into your inner circle – the email newsletter, SMS list, or a dedicated Facebook group. Convert these curious followers into leads, individuals hungry for more but not customers yet.

Now, the magic happens when you transform these leads into customers through a well-crafted, irresistible offer. It’s about striking the right balance between providing value and making the ask.

Crafting Your Irresistible Offer

Let me break down the process into actionable steps for you:

  • Understanding Your Ideal Client:

    • Reflect on your struggles, especially if your ideal client mirrors your past self.
    • Dive into the language and mindset of your former self – this is your audience’s language too.
  • Crafting the Offer:

    • Define what your offer includes – the methodology, pricing, incentives, bonuses, and any limitations.
    • Remember, it’s not just about what they get but also how it works and why it’s invaluable.
  • Launching as a Beta Test:

    • Don’t fear the beta test – it’s your chance to gather feedback, positive reinforcement, and social proof.
    • Invite a select group to experience a condensed version at a discounted rate.
    • Their feedback becomes gold – testimonials for future marketing and insights for refining your offer.

Beta testing is your secret weapon to gaining confidence and refining your offer. Ensure clear communication with your beta testers, explaining the nature of the test and the value exchange for the discounted rate.

Creating your first irresistible offer is what turns followers into customers. Understand your audience, craft an enticing offer, and fearlessly test it with a select group. Remember, the transformation often starts with that very first transaction. 

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Mastering Email Marketing for Business Growth: A Comprehensive Guide https://jillfit.com/2024/01/18/mastering-email-marketing-for-business-growth-a-comprehensive-guide/ https://jillfit.com/2024/01/18/mastering-email-marketing-for-business-growth-a-comprehensive-guide/#respond Thu, 18 Jan 2024 12:10:00 +0000 https://jillfit.com/?p=10937 We’ve been covering online business basics lately, and today we’re diving deep into the world of online business basics, focusing on a crucial aspect that often gets overlooked – Email Marketing. As we gear up for a successful 2024 in business, let’s rewind and revisit the fundamental principles that drive lasting growth. Why Email Marketing...

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We’ve been covering online business basics lately, and today we’re diving deep into the world of online business basics, focusing on a crucial aspect that often gets overlooked – Email Marketing. As we gear up for a successful 2024 in business, let’s rewind and revisit the fundamental principles that drive lasting growth.

Why Email Marketing Matters

In the fast-paced digital landscape, it’s easy to be enticed by shiny objects and lose sight of the foundational elements that truly move the needle in business. Email marketing, often underestimated, remains a powerhouse for building a solid brand with long-term success. In this blog post, we’ll explore the significance of email marketing and how to leverage it effectively.

The Evolution of Email Marketing

I initially hesitated to start an email list back when I started JillFit in 2010, questioning if people still read emails. Little did I know that emails would become a key channel for connecting with my audience. Fast forward to today, the mantra remains – your buyers are in your email list.

Permission-Based Marketing

Email marketing is 100% permission-based marketing. When people opt into your email list, they are signaling a deeper interest in your content. They willingly raise their hand, expressing a desire for a more profound connection beyond social media.

Handling Unsubscribes

One of the challenges, especially for beginners, is dealing with unsubscribes. It’s crucial to understand that people unsubscribe for various reasons, and it’s not a personal reflection on you. As your email list grows, unsubscribes become a natural part of the process. Embrace it and focus on continually adding value to attract more subscribers.

Building Your Email List

Now, let’s delve into practical strategies for building your email list effectively.

Evergreen Call to Action:

Tease upcoming valuable content in your emails to entice sign-ups. Create a sense of exclusivity and consistently promote this call to action.

Evergreen and Timely Lead Magnets:

Offer a general sign-up form for early adopters and consider evergreen lead magnets like downloadable guides. Additionally, utilize timely lead magnets tied to launches for a more targeted approach.

Compelling Messaging

The key to a successful email list lies in compelling messaging. Clearly articulate the value of your lead magnet, addressing a specific problem your audience faces. Be a curator of information, offering tangible outcomes.

Consistent Value Delivery

Once you have subscribers, ensure consistent value delivery. Whether through a series, a regular column, or insightful content, make your emails anticipated rather than an afterthought.

Email marketing remains an indispensable tool for business growth. By understanding its dynamics, embracing unsubscribes, and crafting compelling content, you’ll transform your email list into a thriving community eager to engage with your brand. As you embark on this journey, remember – consistency is key, and your email list is a valuable asset that deserves your attention and care.

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The Power of Facebook and Instagram Stories – Unveiling the Secrets of Social Media Success https://jillfit.com/2024/01/11/the-power-of-facebook-and-instagram-stories-unveiling-the-secrets-of-social-media-success/ https://jillfit.com/2024/01/11/the-power-of-facebook-and-instagram-stories-unveiling-the-secrets-of-social-media-success/#respond Thu, 11 Jan 2024 19:05:13 +0000 https://jillfit.com/?p=10934

Today, we’re diving into part three of my Online Business Basics series. As we navigate through the foundational aspects of business, social media often feels like a vast landscape of opportunities and challenges. So, let’s cut through the noise and focus on a game-changing tool: Stories. Setting the Stage In the endless expanse of social...

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Today, we’re diving into part three of my Online Business Basics series. As we navigate through the foundational aspects of business, social media often feels like a vast landscape of opportunities and challenges. So, let’s cut through the noise and focus on a game-changing tool: Stories.

Setting the Stage

In the endless expanse of social media, where messaging, marketing, and selling converge, it’s easy to feel overwhelmed by the plethora of options and things you “could” be doing at any given moment. The constant allure of new platforms, tools, and strategies can tempt us to jump ship, losing sight of the foundation we’re building.

I want all of you to be able to create a business that stands the test of time—a business that isn’t fragile, but fortified with a strong brand, foundation, and assets. It’s about transcending the fear of instability and nurturing a brand with lasting value.

Social media is constantly evolving, and I’ve heard your concerns about feeling scattered and the need to return to basics. That’s precisely why I wanted to dedicate some time to one fundamental aspect—your Facebook and Instagram stories.

The Magic of Stories

Stories are more than just ephemeral posts that vanish after 24 hours; they are a powerful tool for connection, authenticity, and relationship building. Today, we’re breaking down the essence of Stories and why they’re an indispensable part of your social media strategy.

Documentation Content – The Core

Enter the realm of documentation content – the beating heart of your stories. Think of stories as your reality TV show, where you showcase your day-to-day life, creating a narrative that draws your audience in. It’s not about being perfectly curated; it’s about being real and relatable.

The Power of Consistency

Consistency is key, even in the seemingly mundane aspects of your life. Sharing your routine, whether it’s the school pickup line or your daily nutrition tips, establishes familiarity. People crave certainty, and your consistent presence builds a sense of connection and community.

Generating Engagement through DMs

Here’s the secret sauce – generating DM conversations through stories. DMs are the gateway to deeper connections, and they often pave the way for valuable relationships. By sharing relatable content, you invite your audience to engage, fostering a sense of connection that can translate into sales conversations.

Unlocking your Stories Potential

To maximize the impact of Stories, aim for 5 to 15 slides a day. This sweet spot ensures optimal views while providing enough content to spark DM conversations. Remember, the more diverse your stories, the more contexts you provide for your audience to connect with you.

Embrace Your Knowables

Beyond your expertise, embrace the “knowables” – personal details that make you memorable. Whether it’s your dog, your partner, or your love for a big-ass salad, these knowables create touch points that resonate with your audience, deepening the connection.

Conclusion

Stories are your gateway to authentic connection and relationship building. It’s your reality TV show, a way to demonstrate your authenticity, and the catalyst for meaningful conversations. 

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Navigating the Social Media Maze for Online Business Success https://jillfit.com/2024/01/11/navigating-the-social-media-maze-for-online-business-success/ https://jillfit.com/2024/01/11/navigating-the-social-media-maze-for-online-business-success/#respond Thu, 11 Jan 2024 02:33:55 +0000 https://jillfit.com/?p=10932 Today, we’re unraveling the secrets of leveraging social media to not just grow your online biz but also turn those virtual efforts into tangible revenue. If you’re ready to transform your social media game, buckle up – we’ve got some game-changing strategies coming your way. The Power of Social Media In the ever-evolving landscape of...

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Today, we’re unraveling the secrets of leveraging social media to not just grow your online biz but also turn those virtual efforts into tangible revenue. If you’re ready to transform your social media game, buckle up – we’ve got some game-changing strategies coming your way.

The Power of Social Media

In the ever-evolving landscape of online business, mastering social media is the key to unlocking unprecedented growth. Let’s delve deep into the core strategies that can elevate your social media presence from a mere platform for sharing to a powerhouse for attracting clients and generating revenue.

Attraction vs. Repulsion

Think of your content as a magnetic force. Every post has the power to attract your ideal audience or repel those who don’t align with your brand. The choice is yours. Crafting content with intention ensures that you’re consistently drawing in the right crowd, fostering a community that resonates with your mission.

Embrace the Uncontrollable

While it might be uncomfortable, you can’t control how every individual perceives your content. What you can control is your commitment to putting your best foot forward and delivering value consistently. By focusing on what you can control, you shape a positive narrative that speaks volumes to your audience.

Shift from Consumer to Creator

It’s easy to fall into the trap of perpetual consumption—break free from this cycle and become a creator. Your unique voice is your superpower, and it matters. Shift your mindset from passive consumer to active creator, sharing your insights, experiences, and expertise. The more you create, the stronger your online presence becomes.

Quantity Breeds Quality

Waiting for the perfect moment to post? It’s time to let go of that notion. Quantity begets quality in the world of social media. The more you post, the more you fine-tune your content, and the more you understand what resonates with your audience. It’s a continuous evolution that leads to attracting the right audience who values your offerings.

The Feed-Forward Cycle

Social media is not just about broadcasting content; it’s about creating a feed-forward cycle. Consistent posting initiates a journey of growth and connection. As you engage with your audience, you foster a sense of community. Remember, the “social” aspect is at the heart of social media – a journey that propels you forward and strengthens your connections.

Navigating Overwhelm

Online business and social media can be overwhelming, but the success tactics are refreshingly simple. Take control where you can – focus on the quantity and quality of your content. 

As you embark on this social media adventure, keep in mind that it’s not just about growing your online business; it’s about creating a community that values what you bring to the table. Your online presence is a reflection of your journey, so make it a good one! 

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Online Business Basics for the New Year https://jillfit.com/2024/01/04/unveiling-the-blueprint-for-online-business-success-in-2024/ https://jillfit.com/2024/01/04/unveiling-the-blueprint-for-online-business-success-in-2024/#respond Thu, 04 Jan 2024 07:18:27 +0000 https://jillfit.com/?p=10931 Today marks the beginning of an exciting five-part series I’m calling Online Business Basics.  As we step into the new year, it’s the perfect time to revisit the foundational aspects of our businesses. So, if you’re feeling like 2023 didn’t quite go as planned, or you’re ready to refocus on the fundamentals, you’re in the...

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Today marks the beginning of an exciting five-part series I’m calling Online Business Basics. 

As we step into the new year, it’s the perfect time to revisit the foundational aspects of our businesses. So, if you’re feeling like 2023 didn’t quite go as planned, or you’re ready to refocus on the fundamentals, you’re in the right place.

In Part One of Online Business Basics, we’ll take a 30,000-foot view of online business in 2024. Let’s get back to the big-picture movers that truly propel your business forward.

Phase One: The Awareness Phase

Imagine you’re just starting – no leads, no email list, just your personal social media accounts. This is the “Awareness Phase.” Utilizing platforms like Instagram and Facebook, you begin by showcasing your journey and expertise to your existing connections. Why focus on social media? It’s free, and your friends and family are already there, ready to discover your newfound venture.

Phase Two: Transitioning Off Social Media

As your social media audience grows, it’s time for phase two. This involves moving people from social media to closed containers like an email list, a Facebook group, or even an SMS list. This phase ensures a more intimate connection, setting the stage for deeper interactions and relationship building.

Phase Three: Sales Content and Offerings

Phase three revolves around sales content. Now equipped with an engaged audience, you introduce your products and services, moving potential clients through a journey from leads to loyal customers. This strategic approach involves providing solutions to the problems your audience faces.

The Three Cs: Coaching, Cohorts, and Courses

When you’re ready to start crafting offerings, consider the three Cs: Coaching, Cohorts, and Courses. One-on-one coaching offers high customization and access but is often the highest ticket. Cohorts involve group coaching, offering a shared experience. Courses, while hands-off for you, provide the lowest ticket and less individualized support.

Building Trust and Making Six Figures Online

Building trust is an ongoing process, starting in the social media phase and continuing throughout your business journey. Making six figures online may seem daunting, but breaking it down, having 21 clients paying around $400 a month gets you there easily. You might not reach it all at once, but 5 or 6 clients a month for half a year is well within reach! It’s entirely achievable, especially considering the network you already have.

Overcoming Visibility Concerns

A significant hurdle I see new entrepreneurs facing is overcoming visibility concerns. Shifting from a private, personal social media presence to a “public figure” in the business space can be challenging. Embrace the discomfort, challenge your limiting beliefs, and recognize that visibility is crucial for success.

Conclusion

Online business success in 2024 involves understanding the phases, creating compelling offerings, building trust, and embracing visibility. When you’ve mastered these basics, you’ve set a strong foundation for your successes to come! 

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