This episode is a special one—because if you’ve ever invested in a mentor, joined a mastermind, or said yes to a membership like the Strategy Lab, this might be the difference between getting information and getting a real transformation. I …
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We’re officially wrapping up the Digital CEO Diaries series, and I wanted to end it with one of the most important—and most misunderstood—topics in online business: membership retention. Because here’s the truth: starting a membership isn’t the hard part.Keeping people …
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If you think people stay in a membership just because the content is good, I’m here to lovingly tell you—that’s not true. In this entry of the CEO Diaries, I want to walk you through one of the most important …
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One of the biggest mistakes I see when people launch a membership is this: they obsess over getting people in and completely forget about keeping them in. In this entry of the CEO Diaries, I want to walk you through …
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If you’ve ever found yourself thinking “Should I create something new?” or “Is my current offer still the right fit?”—this post is for you. In this first entry of my CEO Diaries series, I want to take you behind the …
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As a fitness coach or entrepreneur, one of the most crucial steps in building a thriving online business is developing a signature offer. But what does that mean exactly? Let’s break it down and explore why your fitness business needs …
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Are you struggling to get on video and connect with your audience? If so, you’re not alone. Many fitness professionals find it challenging to express themselves confidently on video. But the truth is, video is one of the most effective …
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As a fitness coach or entrepreneur, one of the most common questions that arise is whether or not you should list prices on your website or sales page. The answer varies depending on the type of product or service you’re …
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As a fitness professional transitioning to the online world, the shift from in-person training to virtual coaching can be both liberating and challenging. While you may now have more flexibility in your schedule, staying productive without the traditional structure of …
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In the fitness industry, it’s common to see professionals chasing one certification after another, hoping that the next credential will finally provide the confidence to step into their role as a coach or entrepreneur. While education is always valuable, there’s …
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