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October 17, 2023

Unlocking Holiday Sales Success

Hey guys, today I wanted to dive into the exciting world of holiday sales. As we roll into mid-October, it’s prime time to start thinking about your holiday sales strategy. Whether you’re a seasoned entrepreneur or just starting out in the online business realm, there’s something you can learn here—for this holiday season, and every year going forward. In this blog post, we’ll discuss how to make the most of the holiday season and boost your revenue. Let’s get started!

The Holiday Sales Opportunity

As we officially step into the fourth business quarter of the year, there are less than 90 days left in 2023. Now is the perfect moment to get your holiday sales strategy in order. 

When I say “holiday sales,” I’m primarily focusing on November, and events like Black Friday and Cyber Monday. These sales are crucial—big businesses often make up to 50% of their annual revenue in November alone. People are looking for deals this time of year, so you really don’t want to miss out on this massive opportunity.

Holiday sales aren’t just about big corporations; even if you’re brand new to the online business world, you can still make a significant impact during this season. In this guide, we’ll explore four strategies to help you run a successful holiday sale, even if you’re just starting out.

The DIY Offer Discount

The first approach is to offer a steep discount on your DIY (Do It Yourself) products or self-paced offers. These typically include digital products or courses that don’t require your direct involvement once purchased. For example, if you have fitness programs, nutrition guides, or mindset courses, you can put them on sale with a 50% discount—it’s an irresistible offer for your audience.

If you don’t have any DIY products yet, you can consider creating a limited-time offer. Promote an “inaugural sale” for a program you’re planning to launch, even if it’s not ready yet. Just be transparent about the expected delivery date to set the right expectations for your customers.

Pre-Sale for January Group Programs

Another strategy involves offering a pre-sale for group programs starting in January. The key here is to ease your customers’ minds as they navigate the holiday season. Let them know that a solution is on the horizon. You can promote your January group program with a discount during the holiday sale, giving people peace of mind as they prepare to kickstart the new year. Make it clear whether they can start in December or January to cater to various preferences.

Theme-Based Bundles

Bundles are a fantastic way to make your offer more appealing. Consider creating a themed bundle that includes multiple products or courses related to a specific topic. For instance, you could offer a “Holiday Wellness Bundle” that includes healthy holiday recipes, a short fitness program, and a nutrition masterclass. The theme and value of the bundle make it an attractive proposition for your customers.

To avoid confusion, consider limiting the number of items in a bundle to three or fewer, and make sure you offer these items individually as well.

One-on-One Coaching Offer

If you’re a coach or consultant, you can create a one-on-one coaching offer. This is a great opportunity to get new clients. One approach is to offer a “Buy 3 Months, Get 1 Month Free” or a “Commit to 6 Months, Get 2 Months Free” kind of deal. While it’s essential to avoid underpricing your services, this approach works really well if you’re looking to build your client base. 

Final Tips for a Successful Holiday Sale

Before you launch your holiday sale, here are a few additional tips to keep in mind:

  • Create a sense of urgency: Emphasize that this is a limited-time offer. Encourage early action by offering early-bird bonuses for those who purchase on day one.
  • Tease your sale: Build anticipation for your sale by promoting it on your social media and email lists at least two weeks before the start date. Use countdown timers and engage your audience.
  • Add extra bonuses: To make your offer even more enticing, consider adding bonuses. These can be extra materials, consultations, or exclusive content.
  • Network for bonus content: If you don’t have relevant bonus content to offer, collaborate with colleagues or experts in your industry. Pay them for their time and expertise to create valuable bonus content.


Holiday sales are a fantastic opportunity to boost your revenue! By offering irresistible discounts, pre-sales, themed bundles, or one-on-one coaching offers, you can tap into the enthusiasm of the holiday season and attract new customers. With these strategies in your arsenal, you’re ready to make the most of the upcoming holiday sales season. Get started now and secure your place in the spotlight during this lucrative time of year. 

Good luck with your holiday sales, and here’s to a prosperous season for your business!

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