Today, I’m diving into a question I got that couldn’t be more timely. With the new year approaching, many of us in the fitness, wellness, and nutrition space are contemplating the best strategies for our New Year offers. The question I received revolves around whether or not you need to be launching something perfectly on January 1st of the New Year. Let’s unpack this and strategize together.
The January Buying Window: Myth or Reality?
Let’s address the January buying frenzy. While it’s true that many people are eager to kickstart their health journey after the holidays, be wary of falling victim to FOMO. Contrary to popular belief, launches in the first two to three weeks of January might not yield optimal results.
Why? Recovery from the holiday season takes time, especially for individuals who may be stressed, short on money, or dealing with post-holiday blues.
Instead, consider launching a free lead magnet, challenge, or webinar in early January to build anticipation and gradually steer your audience towards a more significant commitment.
Longer-Term Commitments and Higher Price Points
The new year is an excellent time to present your audience with longer-term commitments at higher price points. People are often in the mindset of seeking sustainable solutions and long-lasting transformations. Whether it’s a six-month program, a year-long commitment, or even mentorships and masterminds, positioning these offers can align perfectly with your audience’s new year resolutions.
Group Offers, Coaching Pods, and Personal Invites
Consider exploring group offers, coaching pods, or even extend a few personal invites for coaching. As people reflect on the past year and set goals for the new one, they are more receptive to longer-term commitments and transformational experiences. Leverage this mindset to curate a group coaching pod or extend personal invitations based on your market research.
Stepping Stone Low-Ticket Offers: Proceed with Caution
While low-ticket offers like a 21-day challenge can be enticing, be cautious about standalone initiatives. If you opt for a paid lead magnet, ensure it acts as a stepping stone towards a more substantial purchase. A gradual approach ensures that clients who start with a short-term commitment are more likely to invest in longer-term programs after experiencing initial wins.
Your Business, Your Rules
In the end, the key takeaway is this: it’s your business, and you get to chart your course. The beauty of entrepreneurship lies in the freedom to experiment and iterate. Don’t stress about the holiday rush; instead, focus on understanding your audience’s needs and tailoring your offers accordingly.
For a more in-depth exploration of launching strategies, consider joining me for the next round of Fitness Business Accelerator! You can get on the interest list here.
Thank you all for reading and we’re wishing you a prosperous new year filled with growth and success!