If you haven’t tuned in to my podcast, FitBizU, lately, you’re in for a treat because today’s episode is packed with insights into attracting your ideal client.
I want to share a little behind-the-scenes peek into my ongoing journey of refining my messaging—yep, I still heavily invest in my business education, even after 10+ years in the game! I’ve enlisted the help of a messaging coach and it’s been a game-changer. You see, your messaging is the key to connecting with your audience on a profound level, and that’s what we’ll be delving into today.
Understanding the Ideal Client’s World
First things first, to attract your ideal client, you need to understand their world. What are their current problems and pain points? Think back to your own journey – the struggles, the challenges. In my case, I often reflect on my early days at JillFit, battling with obsessive dieting, binging episodes, and the shame surrounding my relationship with food. It’s about getting specific, sharing the nitty-gritty details of your own experiences, making your audience go, “Wow, that’s me she’s talking about!”
Unpacking Mistakes and Holding Patterns
Next, we explore the mistakes your ideal client is currently making. Dive into the blunders you made on your own journey. For me, it was vowing to “do better,” cutting out food groups, and constantly jumping from one approach to another. By identifying these mistakes, you create relatable content that resonates with your audience’s struggles, highlighting the holding pattern that keeps them stuck.
Painting the Picture of Desired Outcomes
Now, let’s shift focus to where your ideal client wants to go. What’s their desired outcome? What feelings, emotions, and experiences are they craving? This isn’t about what you achieved – it’s about speaking directly to the aspirations of your ideal client. Conduct some market research, ask them about their magic wand moment, and tailor your messaging to align with their dreams.
Speaking Their Language
The language you use matters. One common pitfall is getting caught up in high-level jargon. Remember, you’re not impressing your peers; you’re connecting with your ideal client, who might not have the specialized knowledge you do. Adjust your messaging to their proficiency level. If you’re only attracting peers or colleagues, it’s time to simplify. Break down complex concepts into digestible bits that your ideal client can grasp without feeling overwhelmed.
Showcasing Values and Personality
Last but certainly not least, showcase your values and personality. Let them in on who you are, unapologetically. This isn’t about a polished façade; it’s about being authentically you. Create an environment where the right people are drawn to your authenticity and repelled by anything that doesn’t align. The goal is to establish a connection that goes beyond a business transaction – it’s about shared values and a sense of camaraderie.
Wrapping It Up
In a nutshell, these five strategies are your roadmap to attracting your ideal client. Dive into their world, empathize with their struggles, and guide them towards the transformation they crave. Remember, your journey is a beacon for others – share it authentically, refine your messaging, and watch as your tribe gathers around you.