Today, I’m bringing you some valuable insights as we navigate the final stretch of 2023. We’ve got some loose ends to tie up, and I’ve got six key strategies to share with you that might not have been on your radar before, but might be a good idea to think about as we enter the New Year.
Raise Your Prices Strategically
As we approach the end of the year, consider giving yourself a well-deserved raise. If you’ve been contemplating a price increase, now’s the time. Even if you raised prices earlier in the year, a year-end adjustment is entirely justified. You can even consider doing a final push to your audience, offering them the opportunity to lock in 2023 pricing before the rates go up in the new year. It’s a win-win for you and your clients.
Alumni Rates and Graduating Clients
Review your current client roster and identify those who’ve been with you for an extended period. While they might be paying full price, consider offering them an alumni rate or transitioning them to a lower-touch option. This not only frees up your time but also opens the door for new clients. Remember, time is your most precious resource.
Extend an Olive Branch to Past Sales Calls
Reach out to individuals who had sales conversations with you but didn’t commit. Sometimes, the timing wasn’t right for them. Extend an olive branch, offering incentives like discounts or bonuses for them to sign up in the new year. You’d be surprised at how many people appreciate your proactive approach and are ready to commit when the time is right for them.
Start Teasing Your Future Offers
Plant the seeds for your January or February launches now. Create anticipation by subtly introducing your upcoming offers through content and calls to action. Build familiarity around the program name so that when you officially launch, your audience is already primed and engaged.
Strategic Tax Write-Offs
As a business owner, take advantage of potential tax write-offs. Clear any outstanding bills, credit card expenses, or investments. If you’re planning to work with a coach next year, consider paying in advance to make it a 2023 tax write-off.
Strategic Planning for Q1
Don’t just plan out your Q1 launches in theory. Break it down into numbers, dates, and deadlines. Determine your goals, lead magnets, and conversion rates based on previous launches. Treat your business like a real business, and let data drive your decisions.
As we wrap up 2023, let’s be intentional about tying up these loose ends. By strategically implementing these six tips, you’ll not only set yourself up for success in the new year but also ensure that your digital business continues to thrive.