Today, we’re diving into part three of my Online Business Basics series. As we navigate through the foundational aspects of business, social media often feels like a vast landscape of opportunities and challenges. So, let’s cut through the noise and focus on a game-changing tool: Stories.
Setting the Stage
In the endless expanse of social media, where messaging, marketing, and selling converge, it’s easy to feel overwhelmed by the plethora of options and things you “could” be doing at any given moment. The constant allure of new platforms, tools, and strategies can tempt us to jump ship, losing sight of the foundation we’re building.
I want all of you to be able to create a business that stands the test of time—a business that isn’t fragile, but fortified with a strong brand, foundation, and assets. It’s about transcending the fear of instability and nurturing a brand with lasting value.
Social media is constantly evolving, and I’ve heard your concerns about feeling scattered and the need to return to basics. That’s precisely why I wanted to dedicate some time to one fundamental aspect—your Facebook and Instagram stories.
The Magic of Stories
Stories are more than just ephemeral posts that vanish after 24 hours; they are a powerful tool for connection, authenticity, and relationship building. Today, we’re breaking down the essence of Stories and why they’re an indispensable part of your social media strategy.
Documentation Content – The Core
Enter the realm of documentation content – the beating heart of your stories. Think of stories as your reality TV show, where you showcase your day-to-day life, creating a narrative that draws your audience in. It’s not about being perfectly curated; it’s about being real and relatable.
The Power of Consistency
Consistency is key, even in the seemingly mundane aspects of your life. Sharing your routine, whether it’s the school pickup line or your daily nutrition tips, establishes familiarity. People crave certainty, and your consistent presence builds a sense of connection and community.
Generating Engagement through DMs
Here’s the secret sauce – generating DM conversations through stories. DMs are the gateway to deeper connections, and they often pave the way for valuable relationships. By sharing relatable content, you invite your audience to engage, fostering a sense of connection that can translate into sales conversations.
Unlocking your Stories Potential
To maximize the impact of Stories, aim for 5 to 15 slides a day. This sweet spot ensures optimal views while providing enough content to spark DM conversations. Remember, the more diverse your stories, the more contexts you provide for your audience to connect with you.
Embrace Your Knowables
Beyond your expertise, embrace the “knowables” – personal details that make you memorable. Whether it’s your dog, your partner, or your love for a big-ass salad, these knowables create touch points that resonate with your audience, deepening the connection.
Stories are your gateway to authentic connection and relationship building. It’s your reality TV show, a way to demonstrate your authenticity, and the catalyst for meaningful conversations.