We’ve been covering online business basics lately, and today we’re diving deep into the world of online business basics, focusing on a crucial aspect that often gets overlooked – Email Marketing. As we gear up for a successful 2024 in business, let’s rewind and revisit the fundamental principles that drive lasting growth.
Why Email Marketing Matters
In the fast-paced digital landscape, it’s easy to be enticed by shiny objects and lose sight of the foundational elements that truly move the needle in business. Email marketing, often underestimated, remains a powerhouse for building a solid brand with long-term success. In this blog post, we’ll explore the significance of email marketing and how to leverage it effectively.
The Evolution of Email Marketing
I initially hesitated to start an email list back when I started JillFit in 2010, questioning if people still read emails. Little did I know that emails would become a key channel for connecting with my audience. Fast forward to today, the mantra remains – your buyers are in your email list.
Permission-Based Marketing
Email marketing is 100% permission-based marketing. When people opt into your email list, they are signaling a deeper interest in your content. They willingly raise their hand, expressing a desire for a more profound connection beyond social media.
Handling Unsubscribes
One of the challenges, especially for beginners, is dealing with unsubscribes. It’s crucial to understand that people unsubscribe for various reasons, and it’s not a personal reflection on you. As your email list grows, unsubscribes become a natural part of the process. Embrace it and focus on continually adding value to attract more subscribers.
Building Your Email List
Now, let’s delve into practical strategies for building your email list effectively.
Evergreen Call to Action:
Tease upcoming valuable content in your emails to entice sign-ups. Create a sense of exclusivity and consistently promote this call to action.
Evergreen and Timely Lead Magnets:
Offer a general sign-up form for early adopters and consider evergreen lead magnets like downloadable guides. Additionally, utilize timely lead magnets tied to launches for a more targeted approach.
Compelling Messaging
The key to a successful email list lies in compelling messaging. Clearly articulate the value of your lead magnet, addressing a specific problem your audience faces. Be a curator of information, offering tangible outcomes.
Consistent Value Delivery
Once you have subscribers, ensure consistent value delivery. Whether through a series, a regular column, or insightful content, make your emails anticipated rather than an afterthought.
Email marketing remains an indispensable tool for business growth. By understanding its dynamics, embracing unsubscribes, and crafting compelling content, you’ll transform your email list into a thriving community eager to engage with your brand. As you embark on this journey, remember – consistency is key, and your email list is a valuable asset that deserves your attention and care.
