Today, I want to dive into a topic that’s close to my heart – the evolution of the online business landscape and the dismantling of gatekeeping. Let’s rewind to my journey in 2010, where barriers were high, and access to mentorship seemed like an exclusive club. Fast forward to 2024, and the game has changed…
The Shifting Tides of Accessibility
Back in 2010, breaking into the online business scene was daunting. My first website cost me a small fortune, and mentorship was a rare commodity. The “gatekeepers” seemed to hold the keys to success, making it difficult for newcomers like me. But here’s the good news – times have changed. The barriers to entry are now lower than ever, with the ability to start your own online business for a fraction of the cost. The elitism that once plagued the industry is fading away, and I don’t know about you, but I’m here for it.
Diversity in the Online Fitness Industry
There are three main pockets of the fitness industry: the bodybuilding competitors, the group fitness enthusiasts, and the strength and conditioning experts. Embracing all three aspects, I navigated my way through the challenges of connecting with influencers and industry leaders. Social media became my lifeline, particularly Twitter and eventually Instagram, as it provided a platform where I could genuinely connect and share my journey.
Breaking Down the Elitist Walls
One significant challenge I faced was the elitist mentality within the industry. Established figures often seemed unreachable or unwilling to engage with newcomers. The hierarchical structure was disheartening, with some influencers even suggesting using assistants to respond to messages. Determined to break the mold, I vowed never to adopt such practices when I became a recognized figure in the industry.
The Dawn of a New Era
With the advent of social media and increased accessibility, the elitist mindset is gradually fading. The opportunity for connection and mentorship is now at your fingertips. On Twitter, where I built a following organically by consistently sharing valuable content. Today, you can leverage various platforms to establish your presence and connect with mentors who can guide you through the intricacies of the industry.
Why Now is Non-Negotiable
As we venture into 2024, the urgency to start your online business has never been greater. The fitness industry is more saturated, sophisticated, and competitive than ever. To stand out, you need more than just passion – you need reps, time, and proficiency in crucial business skills like marketing, branding, messaging, sales, and content creation.
Invest in Yourself for Accelerated Success
There is no learning by osmosis. Investing in your business is not a luxury; it’s a necessity. Those who seek mentorship are equipped with a cheat code to accelerate their success. The barriers may be lower, but the competition is fiercer. Accessing a mentor’s strategy and playbook can make the difference between struggling and thriving in the online business realm.
The way I see it, gatekeeping is out, and the time for you to start your online business is now. Embrace the changing landscape, break down the barriers, and leverage the resources available to you. Whether you’re a fitness enthusiast, a seasoned pro, or someone just starting out, there’s a place for you in this dynamic industry! Let’s build a community that thrives on inclusivity, support, and a shared passion for fitness.