The online landscape is ever-evolving, that’s one thing we can always count on. But as I see it, there are three crucial changes you need to be ready for in 2024 as you build your online business. From decreased visibility on social media to the importance of personal connections and handling clients’ coaching baggage, let’s explore these trends and how you can thrive in the shifting online coaching space.
Decreased Visibility on Social Media
Over the past few years, a consistent trend has emerged – a decrease in visibility on social media platforms. As social media algorithms change and the online coaching space becomes more saturated, the challenge lies in standing out amidst the crowd. If you’ve noticed a decline in engagement, it’s not a reflection of your abilities; rather, it’s a visibility issue.
To address this, the key is to become more niche. Instead of striving for more visibility, focus on being known for something specific. Niche down to attract the right audience, even if it means repeating your niche message consistently. Whether you’re the “protein expert” or the “glute guru,” being known for a specific area will help you cut through the noise and connect with the right clients.
Building Personal Connections
In the past, expertise alone could attract clients. However, with the abundance of information available, potential clients now seek a deeper connection. In 2024, clients want to work with coaches they know, like, and trust on a personal level.
For coaches scaling their businesses, maintaining a personal touch becomes challenging. Newcomers to your ecosystem might not know you as well as your long-term clients. To bridge this gap, focus on sharing more about yourself, your quirks, and your personal life. Clients are not just buying information; they’re investing in an experience. Create opportunities for personal connection, and consider nurturing potential clients through email lists to bring them up to speed on who you are.
Clients Carrying Coaching Baggage
As the coaching industry expands, clients are entering with more baggage – negative experiences from previous coaches or courses. To stand out, emphasize how your coaching services differ from the negative experiences they might have encountered.
In sales conversations, actively listen to their past experiences, understand their pain points, and pivot your messaging to address those concerns. Showcase your unique selling points, whether it’s personalized attention, capped spots, or a more tailored approach. It’s not just about attracting clients; it’s about delivering an exceptional experience that stands out in a crowded market.
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The online coaching space is evolving, and these three changes highlight the need for adaptability and a strategic approach. Embrace the challenges, refine your messaging, and continue honing your business skills. By staying ahead of the curve, you can navigate the shifting tides of online coaching in 2024 and build a thriving and impactful coaching business. Thanks for tuning in, and until next time, keep rocking the online coaching world!
