Today I wanted to delve into a crucial piece of wisdom my dad once shared about the concept of success, and how it happens “gradually, gradually, gradually, then suddenly.”
The Hockey Stick Graph and Online Personal Branding
Think of the journey to success like a hockey stick graph. There’s slow, steady, gradual growth that’s followed by a sudden surge—a moment many dream of but few understand how to achieve. So… how does this relate to building your online personal brand?
Scaling Signature Offers and Breaking Trust Barriers
One of the things I focus on with my more advanced clients is on scaling signature offers. Eventually, organic growth reaches its limit, so what then? That’s where paid traffic and ads can come in. The idea that paid traffic is somehow cheating or a shortcut is a myth. Instead, ads are tools to reach a broader audience while maintaining authenticity and value.
Stories of Triumph
In my years of online business coaching, I’ve had so many clients’ businesses reach incredibly heights. One client experienced her biggest launch, generating $100,000 in the first 24 hours. Another, a chiropractor, transitioned from a $42,000 annual income to making over $40,000 in just four days. But these triumphs didn’t happen overnight; they were the result of years of dedication, iterations, and commitment to the process.
Normalizing Small Wins, Consistency, and Enjoying the Journey
So let’s normalize the concept of small wins, consistency, and embracing the journey. We need to check our motivations and manage our expectations. Success is inevitable when you love what you do. Remove the timeline, pivot when needed, and enjoy the infinite game of business!
Conclusion
Bookmark this post for those moments of discouragement and always remember the mantra: “Gradually, gradually, gradually, suddenly.” Your journey may be challenging, but success is around the corner—you just have to keep going.
