Today, we’re diving into a crucial topic inspired by a question I got on Instagram: what if your smaller audience feels insufficient to sustain a group coaching offer?
It’s a valid concern, and I want to address it head-on.
The Three C’s of Online Offers
Before we delve into the nitty-gritty, let’s take a step back and consider the three C’s of online offers: Coaching, Cohort, and Course. Coaching is the one-on-one, high-ticket offer; Cohort is the group offer; and Course is the DIY, no-coaching-needed option.
Starting Small and Scaling
For those of you with a smaller audience, starting with one-on-one coaching might be the perfect launchpad. It’s a fantastic way to make decent money, especially when you’re working with just a handful of clients. Many success stories in FBA showcase individuals making six figures with a one-on-one coaching model. At JillFit, we initially followed this path, and it worked wonders for the first two years.
Transitioning to Group Offers
Now, let’s talk about the transition from one-on-one coaching to group offers. The hockey stick graph analogy comes into play – the gradual, steady growth is often followed by a sudden surge. If you’re contemplating this shift, you’re not alone.
Beta Testing and Coaching Pods
Here’s something for you to think about – if you really want to launch a group offer, consider beta testing first. It takes the pressure off, allowing you to fine-tune your approach based on valuable feedback. Another approach is creating a coaching pod – a small, intimate container that gives you a taste of group coaching without overwhelming numbers.
The Intimacy of Small Beginnings
Starting small is not a setback; it’s a strategic move. Remember, your first group doesn’t have to be a massive crowd. Embrace the intimacy of a smaller group, providing personalized attention and fostering a strong connection with your clients.
Understanding Your Audience and Setting Expectations
To assess if your audience can sustain a group offer, run a timely lead magnet – a free experience right before you pitch your group coaching. Understand your warm audience, predict conversion rates (usually 5-10% for warm leads), and set realistic expectations. Starting small is normal, and it’s a journey of growth.
Conclusion
Transitioning from one-on-one coaching to group offers is a journey that requires thoughtful planning. Don’t shy away from starting small, beta testing, and embracing the intimacy of coaching pods. Remember, success is a gradual process, and your community is here to support you every step of the way.
