Today I’m about to drop some serious wisdom bombs that will revolutionize the way you approach selling, lead generation, messaging, and social media posts. So buckle up because we’re diving deep into the world of what I call “the camera scenario.”
What is the camera scenario?
Now, you might be wondering, what the hell is the camera scenario? Let me tell you, this simple tool has the potential to transform your marketing outcomes like never before.
It’s as simple as this this: Pretend like you’re following someone around with a camera, capturing every moment of their day. What do you see? What are they doing? How are they feeling? That’s the essence of the camera scenario.
Why does it matter?
I first came across this concept through my mentor, James Wedmore, and it’s been a game-changer when it comes to my marketing and messaging. The camera scenario is all about tweaking your messaging to create a stronger connection with your audience. It’s about painting a vivid picture of their current struggles (the “before” picture), their desired outcomes (the “after” picture), and the journey you’re offering to bridge the gap.
In the fitness industry, we’re in the business of transformation. Whether you’re a coach, a business owner, or a marketer, it’s crucial to understand who you’re helping and what problem you’re solving. That’s where the camera scenario comes into play. It helps you articulate the before and after scenarios in a way that resonates deeply with your audience.
How do you put it into practice?
So how does it work? It’s simple. Start by brainstorming the words you typically use to describe your clients’ challenges and desired outcomes. Then, ask yourself: If I were following someone around with a camera who’s experiencing these challenges, what would I see? What would their day look like? By answering these questions, you’ll uncover specific scenarios that capture the essence of your clients’ experiences.
For example, let’s say you’re targeting women who feel tired all the time. Instead of just using vague terms like “low energy,” paint a detailed picture of what tiredness looks like. Maybe it’s waking up groggy, reaching for multiple cups of coffee, experiencing afternoon energy slumps, and battling nighttime anxiety about sleep.
Similarly, when describing the desired outcome (e.g., confidence), think about what confident behavior looks like. Envision someone walking into a gym with poise, feeling comfortable in their own skin on the beach, or making bold decisions without second-guessing themselves.
Specificity matters
The key here is specificity. Avoid generic buzzwords that lack tangibility. Instead, dive deep into the nuances of your clients’ experiences and aspirations. The more detailed you can get, the more relatable your messaging becomes.
I know what you’re thinking: Won’t being too specific turn people away?
Surprisingly, no. In fact, the opposite is true. As I learned from personal experience, the more specific your storytelling, the more universally it resonates. People might not have experienced the exact scenario you describe, but they’ll find elements of their own journey reflected in it.
One of my most successful blog posts, “How it feels to regain weight after you lost it,” is a testament to this principle. By sharing my own vulnerable experiences in granular detail, I struck a chord with countless readers who saw themselves in my story.
So, whether you’re crafting sales pages, social media posts, or emails, try out this tool to create compelling narratives that speak directly to your audience’s experiences.
Remember, the goal isn’t just to sell a product or service—it’s to connect with people on a deeper level and offer solutions to their real-life challenges. So grab your metaphorical camera, zoom in on the intricacies of your clients’ journeys, and watch as your marketing efforts yield remarkable results.
