Running a fitness business can be overwhelming, especially when you’re in the early stages. The constant flood of advice, metrics, and expectations can leave you feeling paralyzed, unsure of what truly matters. Today, let’s simplify things by discussing four things you should stop worrying about in your business.
1. Likes on Your Social Media Posts
It’s easy to get caught up in the number of likes your posts receive, but this metric is one of the least important indicators of success. In today’s social media landscape, many people may see and appreciate your content without engaging with it. Rather than focusing on likes, pay attention to more meaningful metrics like shares, saves, comments, and DMs. These interactions indicate that your audience finds value in your content and trusts you enough to share it or save it for later.
Key Takeaway: Prioritize creating shareable and saveable content that resonates with your audience, rather than worrying about the number of likes.
2. Unsubscribes and Unfollows
Seeing people unsubscribe from your email list or unfollow you on social media can be disheartening, especially if you’re just starting out. However, it’s important to understand that this is a natural part of the process. Unsubscribes and unfollows actually help you curate a more engaged and relevant audience. When someone leaves, it doesn’t mean they don’t like you; it simply means your content isn’t for them. This is perfectly okay and even beneficial in the long run.
Key Takeaway: Focus on building a loyal, engaged audience rather than worrying about those who opt out.
3. Your Peers’ and Colleagues’ Opinions
It’s natural to want respect and approval from your industry peers, but this shouldn’t be your primary focus. While maintaining good relationships in your network is important, the best way to earn respect is by doing good work and getting results for your clients. Stay in your lane, focus on serving your audience, and let your results speak for themselves.
Key Takeaway: Concentrate on delivering value to your clients, and the respect of your peers will follow naturally.
4. Immediate ROI on Every Action
Expecting a direct, immediate return on every action you take in your business is a recipe for frustration. Building a successful business, especially in the online coaching space, takes time. The process is more like a slingshot: you may not see immediate results, but with consistent effort, the payoff will come eventually, often in a big way.
Key Takeaway: Adopt a long-term mindset, understanding that consistent effort now will lead to significant rewards later.
Final Thoughts
The journey of entrepreneurship is filled with ups and downs, but it’s essential to keep your focus on what truly matters. By letting go of these common worries, you’ll free up mental space to focus on actions that genuinely move the needle in your business. Remember, it’s about gradually building your brand and trust, so stay the course and the results will come.
