In the fitness industry, it’s common to see professionals chasing one certification after another, hoping that the next credential will finally provide the confidence to step into their role as a coach or entrepreneur. While education is always valuable, there’s a limit to how much you need before you’re ready to make an impact. Let’s break down how to feel more qualified as a coach, even if you don’t have a laundry list of credentials.
Stop Waiting to Feel Ready
One of the biggest myths in coaching is that you need to reach a magical threshold of qualifications before you’re “allowed” to start. The truth? Confidence often comes from action, not preparation. As Rachel Cosgrove famously said, “You only need to be one step ahead of the person you’re teaching.”
Instead of waiting for external validation, declare yourself ready. The recognition you’re seeking often won’t come until you put yourself out there and start coaching.
The 3 Types of Experts
According to Brendan Burchard’s Experts Academy, there are three types of experts, and you likely already fall into at least one category:
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The Role Model Expert
- Shares their personal journey and transformation.
- Example: A fitness influencer sharing their weight loss journey or a competitor explaining their contest prep strategy.
- Key Tip: Be transparent about your experience and share what worked for you without overpromising results for others.
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The Results Getter Expert
- Someone who reliably helps clients achieve their goals, even if they lack the “perfect” credentials.
- Example: A trainer with decades of experience or a coach whose clients consistently win competitions.
- Key Tip: Focus on showcasing your track record of client results.
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The Researcher Expert
- Someone with extensive knowledge, formal education, and certifications.
- Example: A coach who dives deep into scientific research and industry trends.
- Key Tip: Combine book smarts with practical application for the most impact.
The best experts are often a blend of all three: they walk the walk, they get results for clients, and they back it up with knowledge. But remember, even having just one of these traits is enough to get started.
Three Ways to Feel More Qualified Without Overloading on Certifications
- Get the Best Certification for Your Niche
Instead of chasing every credential, focus on the one that aligns most with your goals. For example, if you’re working with perimenopausal women, seek out the top certification in hormonal health for that demographic. Depth matters more than breadth. - Learn from the Best
Identify the top experts in your niche and pay to learn from them. Whether it’s mentorship, a course, or a one-on-one session, investing in access to their knowledge will set you apart. This not only enhances your expertise but also associates your name with leaders in the industry, boosting your credibility. - Go to the Source
Move beyond surface-level knowledge like blogs or podcasts and dive into primary sources. Read research papers, industry journals, and foundational books that top experts reference. This positions you as a level 2.0 expert, setting you apart from others who rely on secondary information.
The Power of Mentorship and Apprenticeship
Sometimes, the best way to level up is by working with someone who’s already where you want to be. Reach out to experts and ask about mentorship opportunities, internships, or ambassador programs. Be willing to invest time, effort, and even money to gain insider knowledge and build connections.
Final Thoughts
Feeling qualified isn’t about collecting endless certifications; it’s about combining knowledge, experience, and action. Whether you’re sharing your personal journey, demonstrating client results, or diving into deep research, you have what it takes to make an impact.
Instead of waiting for external validation, take ownership of your expertise. Start coaching, creating, and putting yourself out there—because confidence is built by doing.